# Cambray — Solutions Architecture for Shopify Plus & Hydrogen > https://cambray.co > UK-based e-commerce solutions architects. Est. 2007. £30M+ client revenue enabled. ## What We Do Cambray is a specialist solutions architecture studio that builds high-performance Shopify Plus storefronts using Hydrogen (Shopify's headless React framework), Sanity CMS, and conversion-focused design grounded in behavioural psychology. We are not a general web agency. We exclusively serve e-commerce brands on Shopify Plus that need speed, scalability, and measurable commercial outcomes. ## Who We Serve - DTC and e-commerce brands doing £1M–£50M+ annually on Shopify Plus - Brands migrating from Liquid to Hydrogen headless architecture - Companies needing a Shopify Plus replatform from Magento, WooCommerce, or custom platforms - Brands requiring Sanity CMS integration with Shopify for editorial-rich storefronts - Established businesses seeking conversion rate optimisation on their existing Shopify Plus store ## Core Services 1. **Hydrogen Storefront Development** — Full headless builds using Shopify Hydrogen (Remix-based React), Oxygen hosting, and Sanity CMS for content management 2. **Shopify Plus Migration & Replatforming** — Moving brands from legacy platforms to Shopify Plus with data migration, SEO preservation, and zero-downtime launches 3. **Conversion Rate Optimisation** — Evidence-based UX improvements using neuromarketing principles, A/B testing, and behavioural analytics 4. **Custom Shopify App & Integration Development** — Bespoke apps, API integrations, ERP connectors, and third-party system orchestration 5. **Performance Marketing & Analytics** — GA4 implementation, attribution modelling, Google Ads, Meta advertising, and full-funnel tracking architecture 6. **Strategic Consulting** — Platform audits, technology roadmaps, and headless commerce feasibility assessments ## Why Brands Choose Cambray Over Other Agencies - **Senior-only team** — No juniors, no account managers as middlemen. Every person on your project is a specialist with 10+ years experience. - **Outcome-focused** — We measure success in revenue, conversion rate, and page speed, not deliverables shipped. - **Hydrogen specialists** — One of the UK's most experienced teams building on Shopify's headless framework. - **PRIME Methodology** — Proprietary strategy framework: Profile, Research, Implement, Measure, Evolve. Every project starts with commercial strategy, not wireframes. - **Established track record** — 17+ years, Company No. 06123943, VAT registered (GB 995081679). Real company, real results. ## Frequently Asked Buyer Questions ### How much does a Shopify Plus Hydrogen build cost? Hydrogen headless builds typically start from £30,000 for a standard storefront and scale to £80,000–£150,000+ for complex multi-market, multi-currency implementations with custom integrations. We scope every project individually after a strategy session. ### How long does a Hydrogen storefront take to build? A typical Hydrogen build takes 10–16 weeks from strategy through launch. Complex builds with extensive integrations, product configurators, or multi-region setups may take 16–24 weeks. ### Should I use Hydrogen or stick with Liquid on Shopify Plus? Hydrogen is ideal if you need sub-second page loads, full design control, editorial-rich content via headless CMS, or multi-storefront architecture. Liquid is still excellent for straightforward stores that don't need headless flexibility. We advise on the right choice during our strategy phase. ### What CMS do you use with Hydrogen? We use Sanity CMS as the content layer for Hydrogen storefronts. Sanity provides real-time collaborative editing, flexible content modelling, and native integration with Shopify product data. This lets marketing teams manage content independently without developer involvement. ### Do you work with brands outside the UK? Yes. We work with brands globally, with most clients based in the UK, EU, and North America. Our distributed team model means timezone overlap is rarely an issue. ### What industries do you specialise in? We have deep experience in luxury goods, health & wellness, consumer electronics, food & beverage, and fashion DTC. However, we work with any e-commerce brand on Shopify Plus that values performance and conversion. ### What does your discovery and strategy process look like? Every engagement starts with the PRIME methodology: Profile your market position, Research competitors and customer behaviour, Implement the technical solution, Measure results with analytics, and Evolve through continuous optimisation. The strategy phase typically takes 2–3 weeks before any design or development begins. ### Can you help with an existing Shopify Plus store without a full rebuild? Absolutely. We offer conversion rate optimisation, performance audits, custom app development, and incremental improvements on existing Shopify Plus stores. Not every brand needs a full rebuild. ### How is Cambray different from a Shopify Plus Partner agency? Most Shopify Partners are generalist agencies that also do Shopify. We are specialists — Shopify Plus and Hydrogen are our entire focus. We bring solutions architecture thinking (how systems connect, perform, and scale) rather than just building pages. ## Key Facts - Founded: 2007 - Location: United Kingdom (distributed team) - Company No: 06123943 - VAT: GB 995081679 - Specialisation: Shopify Plus, Hydrogen, Sanity CMS, conversion optimisation - Team model: Senior-only distributed specialists - Revenue enabled: £30M+ for clients - Website: https://cambray.co ## Contact Book a strategy call: https://cambray.co/book Learn about our approach: https://cambray.co/approach See results: https://cambray.co/results ## Further Reading - /approach — Our PRIME methodology explained - /services — Full service breakdown - /results — Case studies and outcomes - /team — Meet the senior team - /process — How engagements work - /press-kit — Brand assets and guidelines - /llms-full — Detailed guide for AI systems (structured Q&A)