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Tips & Tricks

The way people buy has changed

The way people buy has changed up to 90% of a purchase decision is made prior to the sales meeting, your relationship must reflect this behaviour shift. You need a content strategy and a marketing automation platform to facilitate the customer’s desire to self-educate around your offering to help them to make their own informed …

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The four key challenges of modern marketing and how to ensure you don’t get left behind

The four key challenges of modern marketing and how to ensure you don’t get left behind. Challenge 1: The way that people buy has changed significantly; traditional marketing and sales methods aren’t cutting it anymore and businesses don’t know how to deal with this. Buyers want to do research in preparation for buying rather than …

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